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Some of the Goebbels' principles of propaganda:
"Propaganda must be planned and executed by only one authority."
"Credibility alone must determine whether propaganda output should be true or false."
"Propaganda must label events and people with distinctive phrases or slogans. "
"Propaganda must facilitate the displacement of aggression by specifying the targets for hatred. "
"Black rather than white propaganda may be employed when the latter is less credible or produces undesirable effects. "
"To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting communications medium. "
"Propaganda to the home front must create an optimum anxiety level"
There
was no point in seeking to convert the intellectuals. For intellectuals
would never be converted and would anyway always yield to the **er, and
this will always be "the man in the street." Arguments must therefore
be crude, clear and forcible, and appeal to emotions and instincts, not
the intellect. Truth was unimportant and entirely subordinate to tactics
and psychology.
Read more at: http://www.azquotes.com/quote/1393155
“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”
“It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.”
"The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.”
“Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.”
There
was no point in seeking to convert the intellectuals. For intellectuals
would never be converted and would anyway always yield to the **er, and
this will always be "the man in the street." Arguments must therefore
be crude, clear and forcible, and appeal to emotions and instincts, not
the intellect. Truth was unimportant and entirely subordinate to tactics
and psychology.
Read more at: http://www.azquotes.com/quote/1393155
There
was no point in seeking to convert the intellectuals. For intellectuals
would never be converted and would anyway always yield to the **er, and
this will always be "the man in the street." Arguments must therefore
be crude, clear and forcible, and appeal to emotions and instincts, not
the intellect. Truth was unimportant and entirely subordinate to tactics
and psychology.
Read more at: http://www.azquotes.com/quote/1393155
There
was no point in seeking to convert the intellectuals. For intellectuals
would never be converted and would anyway always yield to the **er, and
this will always be "the man in the street." Arguments must therefore
be crude, clear and forcible, and appeal to emotions and instincts, not
the intellect. Truth was unimportant and entirely subordinate to tactics
and psychology.
Read more at: http://www.azquotes.com/quote/1393155
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