tag:blogger.com,1999:blog-3009329435324673785.post6638949245709687479..comments2023-10-08T09:51:26.924-04:00Comments on ALL THINGS THAT MATTER: IN DEPTH INTERVIEW: The Heart of MarketingPhilip F. Harrishttp://www.blogger.com/profile/16028508205976812602noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3009329435324673785.post-91929568212839845622009-05-15T15:41:00.000-04:002009-05-15T15:41:00.000-04:00I've seen and read about Judith and Jim's marketin...I've seen and read about Judith and Jim's marketing approach on a couple other blogs as well and am sooooo glad to see some wisdom and enlightenment being advocated in the marketplace.<br /><br />Kind of a random thought association, but when I was a carpenter I preferred the Japanese hand tools to the American made ones. Why? Well, for instance, the Japanese saws are designed to cut on the pull rather than the push. The theory (and it's the truth) is that it is easier to cut through material when using relatively small effort pulling a fine, thin razor- sharp blade through than it is to bludgeon your way through it while pushing a thick blade with force.<br /><br />Same in marketing. Pushing yourself, your products and services, and your self-motivated (profit prioritized above all else) agenda on the consumer with force is far less effective than gently pulling (attracting) them with the finely crafted and honed tools of this kind of good karma marketing.Anonymousnoreply@blogger.com