Tuesday, June 7, 2011

Boost Your Revenues by Turning People Away...

Guest Post-I would like to welcome Alison Silbert as a guest author for her blog tour, BOOST YOUR REVENUES by TURNING PEOPLE AWAY! Give it a read and then check out her latest book.



I started to write simple articles in the second year I was running my internet marketing business as a way to generate prospects’ interest, exposure and credibility. I found that I tremendously enjoyed writing as a way of expressing my unique abilities to teach others about online marketing and constructing websites, that I ended up continuing to write articles. In 2004, I received certification in technical writing at George Brown College. One day in 2006, a colleague suggested I put all of the answers to questions I was being repeatedly asked by clients into a book format, so I could spend less time with clients, and also give clients something to refer to repeatedly.

In 2007, I wrote my first book “Winning Websites”; then in 2009 I revisited the content of “Winning Websites” and rewrote it under the title “Boost your Revenues by Turning People Away”. With the publisher’s assistance I designed an eye-catching cover (something, I learned along the way, that “Winning Websites” lacked). I revised the copy within the book to include new questions I had begun to hear and included brief instruction-sets about how to use some simple website template styles, how to use some common content management systems (e.g. Wordpress, Joomla, and Drupal) and some common questions that someone seeking a website company should ask any representative. I also included thought-provoking marketing topics such as “how to refine your ideal client definition” and “how to make your website compel your ideal client to start sales cycles for you”, and a full section dedicated to simple ways the non-technical business-person can promote a website and boost their search engine rank via article writing and social media postings.

Most people use a website for (a glorified brochure available for everyone to see), it is possible to write website copy that builds ideal prospects’ trust in you and your business, and leads them to take some step towards starting the sales cycle for you. Thus Boost your Revenues by Turning People Away was born.

Alison Silbert is the author of Boost Your Revenues by Turning People Away. When not running her business Passionate Web Creations, she is a mentor, coach, and teacher, supporting individuals in living their dream of having a successful online business. For more details about the book, email us at info@idealvisitor.com; to order copies of the book go from Amazon.com, Barnes & Nobile and http://idealvisitor.com/idealsite/book-2/.

1 comment:

YvonneW said...

Looks like a great read for someone who wants to learn
Developing Content
Questions to ask programmers and designers.